Studio Gabrielle


We Visited: Stockholm Furniture Fair 2017

We wish it was Stockholm Furniture Fair every day of the year and it was finally time on the 7th-11th February for one of the biggest meeting places for Scandinavian design to take place. It is a fantastic opportunity to view the latest products and trends for the first time from around the world. This year's key guests were interior stylist, Lotta Agaton and superstar product designer, Jaime Hayon. Lotta has created Stockholm Furniture Fair's trend exhibition for 2017/18, which offers contrasts in materials and furniture as well as surprising combinations, representing the blurred line between residential and public interiors. Jaime Hayon has created a 'DNA' installation with playful expression, spiced with humour and innovation in the fair's Entrance Hall.

Founded in 1951, the fair is a showcase of the latest innovations in interior design and lighting for both homes and public spaces. Held in conjunction with Stockholm Design Week and the Stockholm Design Talks series. The fair not only showcases today’s top names and designers from Scandinavia and around the world but also offers an opportunity to explore the works of smaller brands and emerging designers, which you wouldn’t get the chance to discover at other large trade shows. 

Live Blogging #SFF17

We were live blogging from the event, with our man on the ground Ben Grover who visited almost all 700 exhibitors but there were some standout favourites for us including Tom Dixon, String Furniture in collaboration with Lotta Agaton, Erik Joergensen, HAY, Carl Hansen & Son, New Works, Gubi, Modus, Mass Production, MENU and Skagerak. We posted live updates on our Twitter @studiogabuk, Instagram stories @studiogabrielleuk and Pinterest board 'SFF17'.


We have included a video from Stockholm Furniture Fair 2 years ago, to an incredibly interesting talk about whether Scandinavian style in need of a reboot? The panellists talk about Scandinavian design both locally and globally. Does the typical feeling about Scandinavian design present a strength or weakness? With speakers Eero Koivisto, Joanna Laajisto, Andreas Fornell and Sandra Adrian Asplund answering huge design questions: What is the status of the Nordic interior design scene on a global and regional level? How can Nordic creativity stay relevant? 

It is our ambition to make Stockholm the natural display window for Scandinavian design. Design Week functions as a meeting place for the industry even outside of Stockholmsmässan’s halls.
— Cecilia Nyberg, Project Area Manager for Stockholm Furniture Fair

There were two attention-grabbing stands from this year's Stockholm Furniture Fair. The first stand was Lotta Agaton's trend exhibition 'Contrast', Lotta describes her inspiration “That was the first thing to pop into my mind when I received the assignment. Contrasts in material shiny vs. matte, expensive vs. inexpensive - and even contrasts in furniture. I want to offer unexpected combinations. I will also work on creating a “room” atmosphere, a cosy feeling, in the exhibition’s spaces. It should almost feel like you are visiting someone’s home even though it is a public space."

The second is Erik Joergensen, who presented a new addition to the Insula table collection by Ernst and Jensen within a living room set. ‘This larger and taller Insula table is a natural extension of the Insula lounge collection. The format suits a large sofa and it stands nicely on its own as well as combined with the existing smaller editions,’ says designer Anne-Mette Bartholin Jensen.They also demonstrated the Ox chair being upholstered, similar to Carl Hansen & Sons live weaving demonstration. 

Trend Exhibition by Lotta Agaton
Photo Credit: Pella Hedeby and Elisabeth Heier

Photo Credit: Pella Hedeby and Elisabeth Heier

Erik Joergensen stand A 06:18
Photo Credit: Erik Jorgensen

Photo Credit: Erik Jorgensen


Did you visit the Stockholm Furniture Fair? What did you think? Let us know in the comments below and don't forget to follow us on Instagram @studiogabrielleuk.




Back in June, we visited DENFAIR, one of Melbourne's leading trade shows for the design calendar, it definitely did not disappoint. Especially after visiting several trade shows in Melbourne since and they have sadly lacked in comparison to the mighty DENFAIR. They featured stands from some of Australia's industry giants including: Cult, Fred International, Rakumba, Anaesthetic, Barnaby Lane, Blu Dot and Cosh Living, to name a few.

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