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We Visited: London Design Festival 2017

 
StudioGabrielle_LondonDesignFestival_2017
 

London Design Festival only happens once a year - and it certainly cannot be missed. It celebrates and promotes London as the design capital of the world and attracts designers from around the world to exhibit, similarly to Milan's Salone Del Mobile and Paris' Maison Objet. We were invited to come along to this year's event by the Future London Academy as part of their 'Interior and Experience Design Week' from 18th to 22nd September, discovering a rich mix of talks, studio visits, and guest lectures curated by partnering design, consultancy and media practices.  

Future London Academy partnered with London Design Festival to showcase the best parts of the extensive event, including visits to our favourite exhibitions including Design Junction and London Design Fair (formerly TENT London). The programme of the course is divided into five workshop days plus the weekend. 

 

Timetable and Programme

 

Monday 18.09

10:00 - 11:00
Introductions

12:00 - 13:30
'Space & Light' - Talk from BDP

15:30 - 17:00
'Mixing architecture, digital and experience design' - Talk from MET Studio

17:30 - 18:30
London Design Festival - Bankside District

Tuesday 19.09

10:00 - 11:00
Morning guest - Calum Storrie

12:00 - 13:30
'Trends in furniture design' - Talk from Viaduct

15:00 - 17:00
'Designing cities' - Talk from Harry Dobbs

17:00 - 18:00
London Design Festival - Clerkenwell District

Wednesday 20.09

10:00 - 11:00
Morning guest - Andreas von Einsiedel

12:00 - 13:30
Private tour, lecture and Damien Hirst exhibition at Sotheby's

15:30 - 17:00
'Opening a showroom in London' - Talk from Max Kasymov

17:00 - 18:00
Visiting 100% Design

Thursday 21.09

10:00 - 11:00
Morning guest - Julia Leckey, Honest

12:00 - 13:30
'Neuroscience of spaces' - Talk from The Centric Lab

15:30 - 17:00
'Interior & hospitality' - Talk from Jestico+Whiles

17:30 - 18:30
Visiting Design Junction

Friday 22.09

12:00 - 13:00
Insights summary

13:30 - 15:00
'Technology meets retail design' - Talk from Friend and Company

16:30 - 18:00
'How to use wood' - Talk from Ebony & Co

18:00 - 21:00
Final party, presenting certificates and networking

 
 

Trends in Furniture Design with James Mair & Viaduct

First stop for 2017's London Design Festival is Viaduct, who have put on an exclusive exhibition Show 15: 'Punctuating Space', which they have used to present the UK launch of new products from Muller Van Severen, e15, Giopato & Coombes and more. It is described as a study of how individual design elements can convey concepts and evoke feelings through tactility, colour, light and form. In the words of our Viaduct's Managing Director James Mair, “We are exploring the benefits of that single piece of furniture or lighting that can make a space sing.”

The show features work by a diverse group of designers and brands, bound together by a common thread. Whether they embrace modern materials and techniques or seek to connect us with the past; our participants draw influence from art, the natural world or everyday life, creating objects that aim to nudge behaviours and drive emotion.

Included in the show are several pieces on display for the first time in the UK, such as Giopato & Coombes' Cirque, a modern chandelier inspired by the circus trapeze. They will also preview their Gioielli Wall Lights, a direct reference and tribute to the painstaking work of the goldsmith.

 
Furniture does not relate to trends or fashion. As the market is improving, furniture is moving into a hybrid style of 70’s luxe and Scandinavian minimalism.
— James Mair, Director, Viaduct

Image Credit: Studio Gabrielle (Location: Viaduct)

 
 

Get The Look - Viaduct's 'Show 15: Punctuating Space'

(Top to bottom, left to right) Leafo Chair by Arflex, Superloon by Flos, Aura Sofa by Bensen, Mingle Cushion by Muuto, Soffio Table Light by Giopato & Coombes, Slit Table by Hay, Soffio Floor Light by Giopato & Coombes, JH14 Catch Lounge Chair by &Tradition, Elbe II Low Table by E15, Stop Bookends by E15, Bolle Wall 04 Light by Giopato & Coombes and A'Dammer Sideboard by Pastoe.

 
 

Viaduct's LDF 2017 Recommendation: Faye Toogood 'The Trade Show'

Instead of presenting a new collection during London Design Festival this year, Faye Toogood has brought together works from 50 designers, artists and architects for an exhibition named The Trade Show. Toogood's Trade Show is based on the format of furniture fairs, which see multiple designers presenting their new products to the public. She asked designers, architects, and artists – including Tom Dixon, Assemble and Henry Bourne – to each donate a piece of their own work. In turn, she gifted them with a limited-edition version of one of her signature Spade chairs, which she has cast in aluminium for the occasion.

 

Image Credit: Dezeen

Get The Look - Faye TooGood's 'The Trade Show'

(Top to bottom, left to right) Stair Sculpture by Kristina Dam, Spade Chair by Faye Toogood, Roly Poly Table by Faye Toogood, Last Stool Splatter by Hem, Roly Poly Chair by Faye Toogood, Play Tapestry by Faye Toogood.

 
 

The Process Behind Interior Photography with Andreas Von Einsiedel

 
It’s very easy to be pressured into giving up copyright, but remember, if you don’t own the picture, you’ve got nothing to fall back on.
— Andreas von Einsiedel, Photographer
 

Leading international interiors photographer, Andreas Von Einsiedel, has shot everything from hotels to heritage buildings. Andreas describes what is needed to achieve a successful photoshoot – and explains how to make your pictures pay. His work has been published in many major publications, from Country Life to House & Garden with his clients including renowned architects, developers, book publishers and even The National Trust.

See Andreas Von Einsiedel's other tips to a successful interior photoshoot below:

01. Ensure the client is not present at the photoshoot (if possible).


02. Clear everything not relevant, including small items.


03. Consider all included items - Think about image composition and colour balance.


04. Book in with both the client and photographer for the whole day.


05. When sharing images with the press - Do not give away the copyright.

 

The Importance of Brand-Infused Design with Job Smeets

 
It’s never enough. And then you die.
— Job smeets, Founder, Studio Job
 

We were lucky enough to be taken on a private tour around the famous Sotheby's.  What a treat, what an experience. Not only did we get to see the 'Behind The Scenes' of Bond Street's world class auction house and Damien Hirst's exhibition but we were also met and surprised by Studio Job's founder, Job Smeets. Job gave us a private lecture on his 17 years of works, filled with insightful quips on design, branding and the blend between artist and designer in our new renaissance period. 

Studio Job have created statement products for likeminded design giants including Moooi, Bisazza, Bulgari, Swarovski, Viktor & Rolf and Alessi, which remain in their collection as brand defining pieces. There have been solo exhibitions in eg New York, Tokyo, Los Angeles, Paris, London, Milan, Geneva, Miami and Basel. Today, Studio Job designs are in collection of more than 40 museums worldwide. They redefine the applied arts for the contemporary age. Their collaboration has created highly expressive, mainly one-off or limited edition works, from the outset.

Sitting with Job Smeets for only a short period of time is enough to get anyone inspired, no matter what profession you are in. He generously offers eloquently put statements with a hint of humour, informed by decades of research in art, history and design. He explained that with the creative process, he is always searching for perfection and the "perfect creation", he explained that he has been working his entire life to create the idea of perfection in his work. However "it's never enough, and then you die", he said. 

Here are the 5 key insights we learnt from our short time with Job Smeets:

01. If no-one is looking. Find a way to make them open their eyes. 


02. Art can be translated into a commercial environment through careful business strategy.


03. The key to a successful business - Build a brand and work with people.


04. Artists are designers. Designers are artists.


05. We are living in a new renaissance period.

 
StudioGabrielle_StudioJob_JobSmeets

Image Credit: Studio Job

Video Credit: Dezeen

 
 

The Value of Mentoring with Julia Leckey & Honest

 
In order to survive you need to be brave and constantly reinvent, drive forward new thinking and test and evolve all your propositions.
— Julia Leckey, Founder, Honest
 

In the surrounds of WeWork Old Street, Julia Leckey founder of Honest, gave us a talk focused on wellbeing. This will resonate with any profession, particularly designers and business owners who put hours and hours of passion in their work - without much consideration for how this intense environment is affecting our day-to-day lives.

Julia worked at the highest level of the agency work at Fitch, co-owned a successful 50-strong agency and now focuses her time on a small-scale retail and brand consultancy, Honest. The reason behind downscaling? Wellbeing - both for herself and her new colleagues. Julia explains "As you take up a leadership role in any organisation, it can be a fairly lonely place to be. You’re expected to have endless drive, enthusiasm, time and understanding." Which is why it is important to follow the following principles in any profession you are in or level you are at:

01. Find a mentor.


02. Be a leader, not a boss.


03. Be inquistive - Read and travel.


04. Make life fun - Inside and outside the workplace.

 

Creating an 'Instagram Moment' with James Dilley & Jestico+Whiles

With the concept of 'experience collectors' rather than 'object collectors' in today's society. Designers are now creating spaces that offer enriching experiences and inevitably, sharing on social media to encourage their peers to visit. This is the philosophy that James Dilley, head of interior design and hospitality and Jestico+Whiles, follows when designing interiors for global hospitality brands to encourage an increase in visitors. It is no surprise they are the team behind the most Instagrammed pool in the world – Villa Honegg.

We also experienced this at Sketch, a restaurant which has firmly placed itself at the top of London's most photogenic destinations. A recent study found London to be the most Instagrammed capital city in the world. But why is Sketch so captivating? Pink. Millennial pink (see our A/W 2017 trend report here). From the marshmallow Ladurée-esque coloured seats and walls, accents of metallic rose gold, Sketch will have you reaching for your phone.

Check out French architect India Mahdavi's latest work in RED Valentino, London

 
The days of the roll-out hotel have well and truly gone. People don’t want to travel the world only to have the same generic, universal experience in every hotel they stay in.
— James Dilley, Head of Interior Design and Hospitality, Jestico+Whiles
StudioGabrielle_SketchLondon

Image Credit: Studio Gabrielle (Location: Sketch London)

Get The Look - Sketch London

(Top to bottom, left to right) IC T1 High Table Lamp by Flos, Quilt Cushion Rose by Ferm Living, Mirror Ball Pendant by Tom Dixon, Beetle Chair by Gubi, Laguna Table Lamp by Artemide, Things Will Work Out by THE POSTER CLUB, Censer by Apparatus, V. Pink Marble Round Placemat by Fiammetta and Multi-Lite Pendant Brass by Gubi.

 
 

First Look Finds 

Featured Exhibitions: Design Junction and London Design Fair

 

(Top to bottom, left to right) Candle Holder by Ornamental Grace, 012 'U' Lamp by Louis Jobst, Fazer Large Mirror by &Ratio, Vitamin Lamp by Someday Designs, Terra by Raw Material and Aranha Chair by Branca Lisboa.

 

A huge thank you to Future London Academy for inviting us to join in with this inspiring event. We were sponsored to attend the week long event of talks and workshops, including accommodation in a modern house in the creative heart of London, near to transport links. Check out Future London Academy's links below.

Twitter/Snapchat: FLondonAcademy
Facebook/Instagram/LinkedIn: FutureLondonAcademy
Join the course via: futurelondonacademy.co.uk #FLA_Interior
To ask a question or request more information email Ekaterina: ekaterina@futurelondonacademy.co.uk

 

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