Studio Gabrielle


A Stylist's Guide: Editorial Photoshoot


We were recently asked to style an editorial campaign for Curious Productions, produced for an online photo printing company. The brief was to create a light and bright scheme with colour references of blush and mint for the aspirational living of a woman in her 40's. Once we had the client brief, we began to work on colour and composition references (see below) to present back to the client, then it was onto sourcing (the part we love the most).

On the day of the photo shoot, we were graciously assisted for one of the two days by the wonderful Anna Åkerhielm, who took several #BehindTheScenes shots for us and helped meticulously with the pack down. A great assistant is vital to every photo shoot - one with bags of enthusiasm, self-motivation and passion (you don't have to focus on previous experience, in our opinion). 

If you are looking to get into interior styling and would like some advice, drop us an email on, we'd love to help. Also, if you are interested in assisting us with our upcoming photoshoots, both Editorial and Residential, get in touch too. We're always on the lookout for new talent.

The Photoshoot Process

  1. Client Brief

  2. Colour and Composition References / Return Brief

  3. Product Sourcing - Online Sourcing and Prop Houses

  4. Product Approval (by the client)

  5. Order Placement

  6. Order Delivery (by our trusted courier Westway)

  7. Unpacking and Set-Up


  9. Pack Down

  10. FINISH - That's a wrap, as they say!

As you can see, most of the time spent is either in prep or admin. So if you are looking to transition into interior styling, you have got to be organised, especially when you have a demanding client or a tight deadline (or both).


(Above): Colour References and Composition References, produced by Studio Gabrielle.


Look One: Behind The Scenes

Shop The Look

(Top to bottom, left to right): Cooee Design - Light Bowl 10cm White, Brass Lid / Knoll - Saarinen Tulip Round Side Table / Oliver Bonas - Grid Round Coaster / Oliver Bonas - Round Sheepskin Cushion / Gubi - TS Round Side Table with Glass Top / Daisy Shop - Dried Phalaris Bunch.

 Processed with VSCO with a6 preset

Location: Curious Productions / Image Credit: Studio Gabrielle


Look two: Behind The Scenes

Shop The Look

(Top to bottom, left to right): Klong - Ang Vase Brass / Skultuna - Ballerina Bowl / Hay - Nude 3 Minutes Glass Sand Timer / Cooee Design - Oval Hanging Brass / Just Right - Stoff Candleholder / Boris Lacroix - Table Lamp / Gubi - TS Round Side Table with Glass Top / Granger Hertzog - Pastel Jade Top Side Table.


Look Three: Behind The Scenes

Shop The Look

(Top to bottom, left to right): Wästberg - Chipperfield W102 Table Lamp / Knoll - Saarinen Tulip Round Side Table / Lyngby - Vase Clear Glass 35 cm / Menu - Wire Bin / Oliver Bonas - Petitine Short Pink Glass Vase / Fritz Hansen - Objects Ikebana Vase, Small / Hay - Phi Small Scissors / Tom Dixon - Cog Pencil / Cooee Design - Tray 32 x 10 x 2cm Brass / Waitrose Garden - Artificial Eucalyptus Leaves.

 Processed with VSCO with a6 preset

Location: Curious Productions / Image Credit: Studio Gabrielle


Top Tip for Stylist's: Wear comfortable shoes. A stylist is on their feet all day, often without a break, so comfortable shoes are a priority (unless you fancy blisters and sore soles).


Project Details:

Styling: Studio Gabrielle
Assistant: Anna Åkerhielm
Photography and Production: Curious Productions

Key Contacts:

Delivery: Westway Despatch
Prop House: Granger Hertzog


What do you think of our Stylist's Guide: A Day in the Life? Let us know in the comments below and don't forget to follow us on Instagram @studiogabrielleuk.




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